Client

AISM Associazione Italiana Sclerosi Multipla

Goals

Brand awareness, Fundraising, Lead generation, Personal fundraising

Tools and services

Creative Concept, DEM, Landing Page, Photo Shoot, Social media assets, Vademecum and kit for the individual fundraising, Webservice for the generation of graphic assets customized on users' profiles

Technologies

Facebook Integration, Google Analytics / Data layer implementation, Hotjar, Mentor API Integration, PHP / HTML5 / Bootstrap Campaign for individu

Campaign for individual crowdfunding for birthdays

The Italian Multiple Sclerosis Society (AISM) is the only organization in Italy that addresses every aspect of multiple sclerosis (MS), in an overall perspective that goes from the rights of people with MS to health and social services and through orienting, promoting, and financing scientific research.

Description

AISM request had the goal to enhance the campaigns of individual fundraising for one’s birthday. Fundraising for such an event was launched using Facebook, with very good results indeed.

The organization asked Purelab to create a campaign with the following goals / requirements:

Analyse the customer journey
Create a concept including a naming easy to identify
Produce customized materials to promote the campaign
Support the process of creating the campaign of individual promoters / supporters through tools easy to use
Make integration services available via a chatbot