Social Discovery. Purelab in collaboration with Promos
Overview
Italy is a country rich in small and medium-sized enterprises with enormous potential. Yet, many of these businesses struggle to expand beyond national borders. The lack of in-house digital marketing expertise and the difficulty of entering foreign markets with structured strategies risk limiting their growth.
In collaboration with PROMOS Italia, as part of the Social Discovery program, Purelab supported dozens of Italian companies in the internationalization process, transforming their online presence into a real commercial growth driver. The goal: to build strong, recognizable digital brands capable of effectively communicating with a global audience.
Concept
Strategy, advertising, and content to grow abroad
Our work focused on a deep and tailored transformation of corporate social channels. Every intervention was based on a detailed strategic analysis to understand the specifics of the brand, the product, and the reference markets. From there, we built a customized journey of branding, tailored content, and international advertising campaigns.
Social channel restyling
We completely revamped the Facebook and Instagram pages of the participating companies, working on structure, content, and visuals to make them consistent, professional, and results-oriented:
• From static setups to dynamic layouts, visually refined and aligned with commercial goals
• Optimization of bios, cover images, and feeds, with a focus on tone of voice and key messages
Building a strong and recognizable brand identity
An effective digital identity is the first step to being recognized and remembered. For this reason, we:
• Revised logos and graphic elements to improve legibility and visual consistency
• Adapted style and language to the cultural and visual codes of the target markets
• Created a distinctive narrative to enhance the company’s positioning
Tailored digital advertising
Each campaign was designed to reach the right audience at the right time, with creatives optimized for conversion:
• Setup of Facebook and Instagram campaigns with advanced targeting in foreign markets
• Creation of multilingual visual and video content, designed for engagement and performance
• Data analysis and monitoring to optimize results in real time
Tangible results for international growth
The project enabled many Italian companies to make a real leap in their digital communication. Profiles that were previously disorganized and poorly representative became strategic tools, capable of conveying value, building trust, and attracting new business contacts internationally.
Thanks to an integrated approach based on vertical expertise in social media, branding, and performance marketing, PURELAB helped bring out the identity and value of Italian businesses in the digital world.
