Aquamore opened two new centres in Bergamo, one in Città Alta and one at Italcementi. To communicate this expansion, the brand relied on Purelab to develop a campaign that speaks the language of the people, with authenticity and recognition.
From naming to creative concept, and from design to execution of the billboard campaign, Purelab oversaw every phase of the project. The chosen claim, “DAGA DÉT”, a Bergamasque expression meaning “jump in”, is a direct and engaging invitation to experience Aquamore and feel part of a community.
The campaign turned the opening into an opportunity to reinforce the brand’s local presence, highlighting its connection with the territory and the people who live there. A project that shows how strategy, consistency and creativity can make the difference when telling the story of a new opening or a key moment of growth.