SEO Strategy for Korakané. Go straight to the Google SERP
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Year
2025
Client
Technologies
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SEO optimization activities began in April 2024 and are ongoing, with constant monitoring to ensure stable and lasting growth over time. Following an in-depth analysis of the most strategic keywords, the page content was optimized to increase both semantic and technical relevance, ensuring better alignment with user search intent. At the same time, structural improvements were implemented to enhance site speed, usability, and Google indexing, laying a solid foundation for sustainable organic growth.
Search engine rankings were improved through continuous optimization, with the strategy being adapted based on the results achieved and competitor behavior. Ongoing performance monitoring allowed us to fine-tune the strategy based on collected data, identifying areas for improvement and responding promptly to Google algorithm updates. Competitor analysis also helped refine the action plan further by identifying strengths to leverage and areas requiring attention to reinforce the competitive advantage.
With detailed monthly reports shared with the client, we were able to track keyword trends, assess the effectiveness of optimizations, and identify new growth opportunities. Continuous collaboration and open dialogue with Korakané Travel allowed us to refine every aspect of the strategy, delivering tangible results and significantly increasing online visibility. Thanks to this approach, the site reached the first page of Google for nearly all monitored keywords, attracting increasingly qualified traffic.
Data and results with GA4 and Search Console.
The increase in organic visibility led to a significant rise in qualified traffic. Data collected through Google Analytics shows that Organic Search is the main traffic source, with over 3,300 new users and nearly 10,000 sessions. Additionally, Google Search Console analysis highlights a substantial growth in organic impressions on Google: from 400 views recorded in April, the site reached peaks of over 1,800 sessions, marking an increase of over 350%. This improvement resulted in greater user engagement, a reduced bounce rate, and increased conversions thanks to more effective navigation and optimized content.
From strategy to top positions: real growth.
Purelab’s strategic approach turned the Korakané Travel website into a go-to destination for those seeking unique, tailor-made journeys. Thanks to SEO optimization and continuous monitoring, the agency achieved a strong and lasting presence on search engines, increasing both the quality and quantity of organic traffic. A success built step by step, with an effective method and tangible results.
