Cepim. Interporto di Parma
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Year
2024
Client
CEPIM
Tag
integrazione social, Progettazione sito web, Web design
Technologies
CSS3, Google Analytics, HTML 5, logo, mysql, PHP, PHP / HTML5 / Bootstrap, Wordpress
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In its fiftieth year since foundation, Cepim embarked on a significant rebranding project in collaboration with Purelab, marking an important evolution in its communication style and market positioning. A long-standing key hub for commercial exchanges, Cepim has expanded and refined its offering, adapting to new trends and emerging technologies.
Purelab carefully analyzed the market and Cepim’s identity, creating a visual and verbal language that celebrates the territory of Parma, where Cepim is headquartered. The inspiration for the rebranding is the Baptistery of Parma, a symbol of connection and movement: built with materials from many places, it represents an early synthesis of the concept of flow and exchange—an idea that Cepim now embodies in the world of logistics and intermodality.
This new approach highlights Cepim’s deep local roots while enhancing its international vocation, elevating the cultural heritage of its territory and integrating it into a modern, innovative vision.
Logo and visual identity.
A clean logotype that strongly recalls the land of Emilia, a minimal interpretation of the floor plan of the Parma Baptistery, and a symbolic representation of movement through simple shapes. Intermodality and integration between logistics services and goods distribution, flexibility, and project sharing with the client as strategic development drivers: these are CEPIM’s key strengths.
Color Palette
One of the main goals in designing the logo was to create a strong connection with the local area, which led to the choice of a palette inspired by the official colors of the city of Parma.
For the logo and graphic elements, the chosen font is Montserrat: a geometric sans-serif typeface designed by Argentine graphic designer Julieta Ulanovsky. It was inspired by posters, signs, and painted windows from the first half of the 20th century in the historic Montserrat neighborhood of Buenos Aires.
Website and digital presence.
Purelab also oversaw the renewal of Cepim’s website and digital presence, creating an intuitive and accessible platform. The goal was to build a site that not only highlighted Cepim’s identity and evolution, but also offered users a clear and functional browsing experience, aligned with the contemporary needs of the logistics sector.
Thanks to the development of a modern and responsive structure, Cepim now has an effective digital tool that strengthens its image and supports its mission of innovation and growth.
Social Media Communication
A communication and social media strategy was developed to reflect Cepim’s renewed style across digital platforms. In particular, the management of the LinkedIn page followed the guidelines of the new coordinated image, adapting them to the dynamic context of social media.
This approach helped enhance Cepim’s image, making it fresher, clearer, and immediately recognizable, aligned with modern communication standards. The social strategy was designed to strengthen Cepim’s digital presence, foster ongoing engagement with its audience, and consolidate the brand’s position as an innovative leader in the logistics and intermodality sector.
