Alphabet Italia, part of the BMW Group, partnered with Purelab to create a new digital platform in collaboration with Banco BPM. The goal was to offer a smarter, customizable and secure rental experience fully integrated into the customer portal.
The system allows authorized users to define rental parameters in real time, instantly view pricing, and include optional services. The configurator was designed to fit seamlessly within existing workflows, ensuring a smooth and professional user journey.
The application is hosted in a secure and isolated environment and has undergone thorough testing to ensure high performance and IT security compliance. Features include automatic document generation, digital signature readiness, and integration with leading banking authentication systems.
This project reflects Purelab’s ability to turn complex business needs into digital solutions that are solid, efficient and tailored to enterprise-level requirements.