Purelab – Good ideas available

Purelab is an Italian tech company that focuses on innovation to create advanced solutions.

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Assistenza informatica struttura edificio purelab

We create positive digital experiences, connecting companies and clients through design, innovation and technology.

Thanks to our creativity and to our technical skills we try to handle the complexity of the current digital world with ideas coming from hunches able to enhance companies’ activities.

Find out more about us

See our work

Arena. Interactive custom solution

Arena

Sunglasses Finder by KOO. Discover your perfect sports sunglasses

Kask

Aquamore. Sports and wellness centres

Aquamore

Virtual tour e Virtual try on Giorgio Armani

Find out more about work

Capabilities

Our team distinguishes itself for its transversal skills in sectors as IT support, programming and systems engineering and is able to supply our customers with complete solutions, coming from our decades-long experience, making our company a tier one technological partner for the Italian market.

01Development

Web sites, e-commerce and web application. Complex projects such as interactive totems, virtual try-on, Web Applications, customized platforms and AI integrations. We take part in international projects collaborating with landmark companies and integrating different technological systems. We are Microsoft partner and Google partner.

02IT Support

We speed up innovation and we grasp the new challenges of Digital Transformation. We are your computer assistance but also the system administrator always ready when you are in emergency with a concrete disaster recovery plan.
We offer remote and on-site help desk 24/7 on Microsoft and Linus networks. We provide cloud services. We work as outsourcing for Italian and International multinational companies and we cover the whole Italian and Swiss areas.

03Marketing

We create tailored strategies to ensure your visibility. We position your site on search engines with SEO, AEO and GEO activities, optimizing your online presence. We make it known to your customers through advertising activities. We improve performance, define a clear ROI and constantly monitor your channels through in-depth multi-platform analysis to optimize results and maximize effectiveness.

04Design

We design clear and effective interfaces (UI/UX) for a high-performance digital experience. We deal with brand identity, corporate identity and corporate image. We create packaging and graphics with quality, original and innovative content. We convey the personality of brands through positive digital experiences. We are able to realize photographic productions, aerial shots, videos also through the use of Artificial Intelligence.

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ASSISTENZA INFORMATICA E CLOUD

With our Fast Forward approach, we accompany companies into the future, offering specialized technical support, advanced cloud solutions, and strategic IT consulting designed to optimize performance and security. In an ever-changing digital world, we are the ideal partner for those who want to not only adapt, but also grow through the adoption of cutting-edge technologies.

We provide the best cloud solutions, thanks to our proprietary infrastructure consisting of high-performance clusters hosted within datacenters located on Italian soil and a certified partnership with Microsoft.

We guarantee maximum security, data redundancy and compliance with local regulations that allow us to develop scalable, secure and customized infrastructures based on the specific needs of each client.

Our highly qualified team is constantly updated on the latest industry news and has experience in assisting in heterogeneous environments; they can offer proactive support and tailored solutions for every stage of the technology journey

With Fast Forward, we not only optimize your IT systems, we make every business operation more agile, secure, and ready to meet future challenges. We are ready to support you on your digital transformation journey, using our expertise to deploy modern and secure cloud solutions that improve the efficiency, scalability, and resilience of the

Our customers

Latests from our BlogNews

Aquamore: launch campaign for new centre in Bergamo

Aquamore opened two new centres in Bergamo, one in Città Alta and one at Italcementi. To communicate this expansion, the brand relied on Purelab to develop a campaign that speaks the language of the people, with authenticity and recognition. From naming to creative concept, and from...

Latests from our BlogNews

Digital Accessibility and the EAA: What Changes and How to Comply

June 28, 2025 marks a major step forward for digital inclusion in the EU. The European Accessibility Act (EAA) will come into force, requiring websites to meet specific accessibility standards and ensure equal access for all users, including those with disabilities. Non-compliance could...

Latests from our BlogNews

MSF: a digital platform for volunteer management

Volunteering is at the heart of Medici Senza Frontiere’s work. Coordinating an active and widespread network across Italy requires digital tools that are secure, flexible and easy to use. That’s why Medici Senza Frontiere turned to Purelab to fully digitize its volunteer management...

Latests from our BlogNews

Alphabet Italia: a new digital platform for vehicle rental

Alphabet Italia, part of the BMW Group, partnered with Purelab to create a new digital platform in collaboration with Banco BPM. The goal was to offer a smarter, customizable and secure rental experience fully integrated into the customer portal. The system allows authorized users to...

Latests from our BlogNews

Faro Entertainment: custom digital solutions for talent management

Faro Entertainment turned to Purelab with a clear goal: to simplify the management of talents and promotional activities through a flexible, user-friendly digital solution tailored to their needs. The company was looking for a tech partner to help coordinate the daily work involving...

Latests from our BlogNews

AI Overview: adapting new SEO Strategies

Google is constantly evolving. With the introduction of AI Overviews in search results, the way we approach SEO is undergoing a significant transformation. These AI-generated summaries appear at the top of the SERP (Search Engine Results Page), instantly answering user queries by pulling...

Latests from our BlogNews

ActionAid: The Digital Gift Lists Platform

Purelab created a dedicated Gift Lists platform for ActionAid, seamlessly integrated into the Regali per un Sogno website. This feature transforms special occasions into meaningful acts of solidarity, making it easier than ever to contribute to a cause that matters. With Gift Lists,...

Latests from our BlogNews

PROMOS Italia: Purelab’s contribution to social discovery program

Purelab partnered with PROMOS Italia in the implementation of the Social Discovery program, an initiative aimed at supporting small and medium-sized Italian enterprises in strengthening their digital presence and launching targeted advertising campaigns in international markets. Through...

Purelab, agenzia di comunicazione Milano, collabora con Promos

Latests from our BlogNews

PURELAB x PROMOS Italia – Driving international growth through digital strategy

Italy is home to a dynamic network of small and medium-sized enterprises with strong growth potential. Yet, many of these businesses face difficulties in expanding internationally due to limited internal resources dedicated to digital marketing. As a strategic partner of PROMOS Italia in...

Latests from our BlogNews

How we started the Touring Club page dedicated to 5x1000

At Purelab, every project begins with an idea, a simple sketch on paper that gradually transforms into a concrete and high-performing solution. It was with this approach that we developed the 5x1000 landing page for Touring Club Italiano. Touring Club’s primary goal was to create a...

Home

See our work

Arena. Interactive custom solution

Arena

Sunglasses Finder by KOO. Discover your perfect sports sunglasses

Kask

Aquamore. Sports and wellness centres

Aquamore

Virtual tour e Virtual try on Giorgio Armani

Capabilities

01Development

02IT Support

03Marketing

04Design

Our customers

Aquamore: launch campaign for new centre in Bergamo

Digital Accessibility and the EAA: What Changes and How to Comply

MSF: a digital platform for volunteer management

Alphabet Italia: a new digital platform for vehicle rental

Faro Entertainment: custom digital solutions for talent management

AI Overview: adapting new SEO Strategies

ActionAid: The Digital Gift Lists Platform

PROMOS Italia: Purelab’s contribution to social discovery program

PURELAB x PROMOS Italia – Driving international growth through digital strategy

How we started the Touring Club page dedicated to 5x1000

Purelab S.r.l.

Registered Office

Place of Business