Purelab designed and developed a proprietary digital fundraising platform for Touring Club Italiano, built around the organisation’s specific needs.
The goal of the project is to bring all the tools required to manage fundraising initiatives into a single digital ecosystem, simplifying both the Touring team’s operations and the user experience.
Through a dedicated back office, the team can configure initiatives, manage registrations and participants, and monitor donations, availability and fundraising results in real time. The platform also allows suggested or minimum donation amounts to be configured, while confirmations, updates and communications can be automated.
One seamless journey, from donation to participation
When an initiative also involves participation in an event or experience, the platform provides dedicated features for managing dates, time slots and capacity.
Once registration is completed, a digital ticket with a unique QR Code can be generated and used to manage and validate access. Features typically associated with ticketing systems therefore become integrated tools within a platform whose primary purpose remains fundraising.
A proprietary solution designed to evolve
Purelab developed a modular and scalable platform, designed to adapt to Touring Club Italiano’s different initiatives and expand over time with new features.
The result is a digital ecosystem that centralises donations, registrations, communications, monitoring and access management, putting technology at the service of Touring Club Italiano’s fundraising activities.