Arena Goggles Selector: a custom interface designed for a new generation of interactive totems

A custom-designed interface for a new generation of interactive totems.

What began as a design and technological development project continues to evolve and expand beyond borders, with active installations across various international contexts in Germany, France, and Italy. The Arena Goggles Wall system represents a concrete example of how digital solutions can integrate into retail spaces, transforming the selection process into a guided and intuitive interaction.

In this context, the installation of new tablets in KING stores across Italy further contributes to the project’s expansion, bringing the experience even closer to end users.

The project is the result of a synergy between diverse competencies. The collaboration between the team dedicated to design and user experience and IT specialists made it possible to develop a complete solution, from interface definition to technical implementation, ensuring consistency across visual components, interaction, and functionality.

This outcome demonstrates how a multidisciplinary approach can generate robust and scalable solutions, capable of adapting to different contexts and supporting the project’s growth over time.

We are proud to contribute to the international expansion of an Italian brand like Arena, combining hardware, UX, and digital interaction into a seamless and integrated experience.