Institutional website and copywriting
Artcosmetics is an Italian B2B contract manufacturer specialized in cosmetics and skincare. It is one of the leading companies based in the famous Italian Cosmetic Valley, the golden triangle between Milan, Bergamo and Crema. The role of Artcosmetics on the global market is to deliver innovation, enhancing creativity with strong technical and scientific skills.
The customer asked Purelab to create its new website able to highlight how the characteristics of the company turn Artcosmetics into one of the global leaders in cosmetics and skincare.
Purelab implemented a mobile first approach, with light, flexible pages, maximum accessibility from any device and a code compliant with current programming standards in order to create a multilanguage website, on the open-sourced system Word Press. Purelab took care of the creation of the concept and directed the creative direction, involving designer and international modelers for the creation of customized videos.
Purelab team also handled all copywriting activities in Italian, English and French, with a special attention to the aspects related to SEO activity.