RealFoods: a new digital ecosystem designed to showcase innovation and expertise in the food industry
RealFoods Ingredients & Consulting is a company specialized in the development of functional ingredients, stabilizing systems and technical solutions for the food industry. Through a strong consulting approach and extensive application expertise, the company supports food manufacturers in the development of innovative products for international markets.
To support the brand’s growth and enhance its know-how, we designed and developed a new corporate website capable of clearly communicating the company’s expertise, services and solutions.
A website designed for an international market
The project started with an in-depth analysis of content and information architecture, with the aim of organizing a large amount of technical and application-related information in an effective way.
We designed a new user experience capable of guiding visitors through products, services, applications and areas of expertise, making access to information simpler and more intuitive.
The website was developed on WordPress, choosing a flexible and easily manageable platform able to support the future evolution of the project.
SEO and content to support brand growth
Alongside the website development, we defined and implemented an SEO strategy aimed at increasing the brand’s organic visibility across international markets.
The activity included website structure optimization, strategic keyword research and the continuous production of technical content designed to improve search engine rankings.
The goal was to strengthen RealFoods’ digital presence and attract new potential customers through a long-term organic acquisition strategy.
Brand identity and communication tools
Alongside the digital activities, we supported RealFoods in the development of its visual identity by designing the new corporate logo and creating both corporate and commercial brochures aimed at strengthening the brand’s positioning across different communication contexts.
The objective was to build a coordinated communication system capable of ensuring consistency across digital channels, printed materials and trade show presence, reinforcing the company’s image in terms of reliability, expertise and international outlook.
Corporate video and trade show communication
For RealFoods, we produced a corporate video designed to communicate the company’s identity while highlighting its expertise, production processes and highly specialized approach.
The project began with a video shooting phase involving both ground and drone footage, with the objective of clearly illustrating the entire production process and providing context around the company. The narrative takes viewers through every stage of product development: from laboratory activities, where customer requirements are analyzed and formulations and dosages are defined, to industrial-scale production, storage and final shipment to customers worldwide.
The footage combines close-up scenes of laboratories, offices and operational activities with impressive aerial views of the production facility and warehouse, providing a comprehensive overview of the company’s organization and know-how.
During post-production, the video was developed in two different versions: one specifically designed for international trade shows, featuring explanatory text elements capable of guiding viewers even without audio, and a second version optimized for the web and later integrated as the hero video of the corporate website.
In parallel, we also designed the graphic concept for the trade show booth, creating exhibition panels fully aligned with the brand’s visual identity. The communication concept was developed to convey the value of a company strongly focused on tailor-made solutions, capable of combining the reliability of Italian know-how with an international mindset open to dialogue with customers and partners from different markets and cultures around the world.
