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Client
UNHCR Alto Commissariato delle Nazioni Unite per i rifugiati
Goals
Brand awareness, Fundraising, Implementation of Regular Donations, Lead generation
Tools and services
Creative Concept, DEM, Display banners, Offline Communication contents for Face to Face, Research and Purchasing of photos for the campaign, Social media assets

Christmas Campaign 2019

UNHCR is the main global organization dedicated to saving lives, protecting rights of millions of refugees, displaced and stateless persons and to building a better future, as stated in its statute. It works in 134 countries in the world and takes care of more than 70 million people.

Description

Inside UNHCR, PSP (Private Sector Partnership Service) has an ambitious goal: increase fundraising from private donors via 2 programs: the Individual Giving (IG), whose aim is collecting funds from individual donors, and the Private Partnerships and Philanthropy (PPH), whose aim is collecting donations from companies, foundations, big donors and through legacy givings.

Christmas period has always been the most important time in terms of fundraising and UNHCR launches several campaigns simultaneously. Each campaign has its own specific characteristics accordingly to their relevant target, typically individuals on one side and small and medium companies on the other side.

The goal for 2019 was the launch of a digital campaign as integrated as possible.

The campaign inherited some characteristics of the campaign #Christmas Lights, that was created in 2017 by Purelab, and that has been considered – again for this year – proper for achieving such a goal.

Concept

“Hopes below zero”

There’s no magic in waiting for Christmas for thousands of refugees. Cold and winter are serious problems for children, women and men living in desperate conditions. Your help can guarantee warming blankets and a safe refuge. Don’t let winter kill their hopes.

Sviluppo siti internet Milano unhcr
Progetti web Milano sensibilizzazione
Progetti web Milano nadia ha freddo
Sviluppo siti web Bergamo brochure unhcr
Sviluppo siti internet Milano buonefeste
Progetti web Milano sopravvivereanatale
Progetti web Milano unhcr

Post navigation

Funnel mobile first to raise regular and one-off donations
Back to Work
Website and tracking system integration

Creativity and design

  • Logo and brand identity
  • Visual and graphics
  • UI design
  • Photography
  • Video productions
  • Printing

Web and software

  • Web sites
  • e-commerce platforms
  • Mobile app
  • Software web based
  • Landing page
  • Custom platform

Marketing and social

  • Search Engine Optimization
  • Search Engine Marketing
  • Social Media
  • Advertising
  • Web marketing
  • Copywriting and translations

Computer assistance

  • On-site computer assistance
  • 24/7 Remote assistance
  • Networking
  • Server Microsoft and Linux
  • Firewall and Security
  • Cloud and backup
Purelab S.r.l.
P.IVA / CF

05716180962

PEC

amministrazione@pec.purelab.it

Cod. destinatario

M5UXCR1

Registered Office

Via Santa Tecla, 5
20122 Milano
Tel. +39 0221118104

Place of Business

Via Roma, 10
24047 Treviglio BG
Tel. +39 036349694

info@purelab.it

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Accessibility

Accessibility modes

Epilepsy Safe Mode
Dampens color and removes blinks
This mode enables people with epilepsy to use the website safely by eliminating the risk of seizures that result from flashing or blinking animations and risky color combinations.
Visually Impaired Mode
Improves website's visuals
This mode adjusts the website for the convenience of users with visual impairments such as Degrading Eyesight, Tunnel Vision, Cataract, Glaucoma, and others.
Cognitive Disability Mode
Helps to focus on specific content
This mode provides different assistive options to help users with cognitive impairments such as Dyslexia, Autism, CVA, and others, to focus on the essential elements of the website more easily.
ADHD Friendly Mode
Reduces distractions and improve focus
This mode helps users with ADHD and Neurodevelopmental disorders to read, browse, and focus on the main website elements more easily while significantly reducing distractions.
Blindness Mode
Allows using the site with your screen-reader
This mode configures the website to be compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A screen-reader is software for blind users that is installed on a computer and smartphone, and websites must be compatible with it.

Online Dictionary

    Readable Experience

    Content Scaling
    Default
    Text Magnifier
    Readable Font
    Dyslexia Friendly
    Highlight Titles
    Highlight Links
    Font Sizing
    Default
    Line Height
    Default
    Letter Spacing
    Default
    Left Aligned
    Center Aligned
    Right Aligned

    Visually Pleasing Experience

    Dark Contrast
    Light Contrast
    Monochrome
    High Contrast
    High Saturation
    Low Saturation
    Adjust Text Colors
    Adjust Title Colors
    Adjust Background Colors

    Easy Orientation

    Mute Sounds
    Hide Images
    Virtual Keyboard
    Reading Guide
    Stop Animations
    Reading Mask
    Highlight Hover
    Highlight Focus
    Big Dark Cursor
    Big Light Cursor
    Cognitive Reading
    Navigation Keys
    Voice Navigation

    Purelab Accessibility Statement

    Accessibility Statement

    • www.purelab.it
    • 15 May 2025

    Compliance status

    We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.

    To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.

    This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.

    Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.

    If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email

    Screen-reader and keyboard navigation

    Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:

    1. Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.

      These adjustments are compatible with all popular screen readers, including JAWS and NVDA.

    2. Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside it.

      Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.

    Disability profiles supported in our website

    • Epilepsy Safe Mode: this profile enables people with epilepsy to use the website safely by eliminating the risk of seizures that result from flashing or blinking animations and risky color combinations.
    • Visually Impaired Mode: this mode adjusts the website for the convenience of users with visual impairments such as Degrading Eyesight, Tunnel Vision, Cataract, Glaucoma, and others.
    • Cognitive Disability Mode: this mode provides different assistive options to help users with cognitive impairments such as Dyslexia, Autism, CVA, and others, to focus on the essential elements of the website more easily.
    • ADHD Friendly Mode: this mode helps users with ADHD and Neurodevelopmental disorders to read, browse, and focus on the main website elements more easily while significantly reducing distractions.
    • Blindness Mode: this mode configures the website to be compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A screen-reader is software for blind users that is installed on a computer and smartphone, and websites must be compatible with it.
    • Keyboard Navigation Profile (Motor-Impaired): this profile enables motor-impaired persons to operate the website using the keyboard Tab, Shift+Tab, and the Enter keys. Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.

    Additional UI, design, and readability adjustments

    1. Font adjustments – users, can increase and decrease its size, change its family (type), adjust the spacing, alignment, line height, and more.
    2. Color adjustments – users can select various color contrast profiles such as light, dark, inverted, and monochrome. Additionally, users can swap color schemes of titles, texts, and backgrounds, with over seven different coloring options.
    3. Animations – person with epilepsy can stop all running animations with the click of a button. Animations controlled by the interface include videos, GIFs, and CSS flashing transitions.
    4. Content highlighting – users can choose to emphasize important elements such as links and titles. They can also choose to highlight focused or hovered elements only.
    5. Audio muting – users with hearing devices may experience headaches or other issues due to automatic audio playing. This option lets users mute the entire website instantly.
    6. Cognitive disorders – we utilize a search engine that is linked to Wikipedia and Wiktionary, allowing people with cognitive disorders to decipher meanings of phrases, initials, slang, and others.
    7. Additional functions – we provide users the option to change cursor color and size, use a printing mode, enable a virtual keyboard, and many other functions.

    Browser and assistive technology compatibility

    We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers).

    Notes, comments, and feedback

    Despite our very best efforts to allow anybody to adjust the website to their needs. There may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to