Sito web, brand identity e advertising online


A growing franchise with a variety of ideas to be managed and a graphic identity to be completely rethought- With more than 100 stores located in Italy and abroad Wash Dog is the leader in Italy in self-service dog washing and we at Purelab have taken up the challenge with great energy and carried out the huge amount of activities with a lot of effort by constantly interfacing with the team of Wash Dog.


We created the whole artwork, from the new Brand Identity to the customized graphics both online and offline for all the stores. Thanks to an absolute collaboration with the other protagonists of the project, we have created all the contents for the advertising and we have handled the web development for both franchisor and franchising together with all web activities.

Brand identity

Sito istituzionale

Affiliates’ area


Interior setting up

Paper pubblication

Social media marketing