Concept

Brera, whose name comes from “brayda”, term of Longobard origin in use in the Middle Ages that means grassy field, is a district of Milan where you can find the showroom of Maurizio Baldassari. In that field, over the years, the heart of fashion and design was born and grew, and we at Purelab have followed Brera’s experience starting from a few to realize a new graphic concept that could give a refresh to this reality, without distorting the identity that for years has identified the Maurizio Baldassari brand as one of the references abroad of Made in Italy and elegance in men’s clothing.